So you would rather do your own web design and/or search engine marketing.
It's important that you realize that web design is much more sophisticated
than it was a few years ago. A poorly designed web site will turn away
those few visitors you get in the blink of an eye. Poor navigation,
the inability to find what they are looking for, too much pizzazz (Flash
and graphics) and slow download times are just a few of the things that
can turn visitors off and send them to your competitors.
To get visitors, your site needs to be visible in the right places.
There are lot of ways to promote your business, both online and off-line,
but search engine marketing is one of the most cost effective ways to
promote a site online. It's not enough to simply submit your web site
to the search engines. Each search engine ranks web sites differently.
Search engine marketing is an inexact art and science. It takes a lot
of time, research and work to optimize web pages to rank well in the
search engines. You have to have perseverance and patience. Not only
that, but making an error can be merely a nuisance or catastrophic.
One wrong step can get you banned completely from search engines forever.
That means wasted time and money, in the form of development costs,
domain registration and more. If you are going to do search engine marketing
yourself, then you need the training and tools to do it right.
If you have the flair, time and patience to create and promote your
web site, here are some great tools to help you do just that.
We've broken the tools and services into categories to make it easier
for you to find the tools you need. Just click the links below to find
the tools you want.
Graphic and web design tools -
tools to help you create and manipulate graphics as well as design and
maintain your web pages.
Search engine marketing tools - the absolute
best software and services available for developing good search engine
rankings.
Search engine marketing newsletters and
information - you need to keep up with all of the latest search
engine markting industry news and developments if you want to do your
own search engine marketing. These newsletters and sites offer the best,
most comprehensive and up to date information about search engine marketing.
Online marketing information
- top tips for other ways to market your web site online.
Books - a selection of books we feel
are extremely helpful for successful web design and development, search
engine marketing and online marketing.
Miscellaneous Tools and Services
- These tools don't necessarily fit in a single category, but that doesn't
mean that the tools aren't useful. Some of these are so unique you won't
find them anywhere else.
