Do it yourself - books

We recommend the following books to help you with web design and development, search engine marketing, online marketing and other aspects of managing your business, online and offline. We have read almost every book on this list which is why we can recommend them to you. We know that they will help you achieve your goals, yet they are understandable for even the beginners.

Web Site Analysis and Reporting - Robin Nobles & Kerri-Leigh Grady
Web Site Analysis & Reporting provides you with a tool for business on the Internet. It covers Web site analysis in terms of navigation, design, e-commerce solutions, Web security, traffic reporting and analysis, search engine analysis, and capitalization of return traffic. This book provides you with the necessary tool for determining the effectiveness of an online business in a variety of categories, as well as offers solutions for Web site improvement. Web Site Analysis & Reporting is a must-have for anyone conducting business on the Internet!

Streetwise Maximize Web Site Traffic - Robin Nobles & Susan O'Neil
Streetwise Maximize Web Site Traffic offers the lessons that have been learned by the authors' own trials and tribulations with search engines, with the goal of helping readers maximize the visibility--and, ultimately, the traffic--of their Web sites

Nothing But Net - Michael Campbell
How one entrepreneur took a cell phone company and made it a hit record on the Internet through innovative serach engine strategies, systematizing the proces to make sales thorugh "gateway" pages put on auto-pilot.

Search Engine Positioning (With CD-ROM) - by Fredrick W. Marckini
Fredrick Marckini is the CEO and chief technical officer of one of the country's leading Internet consulting companies, iProspect.com, based in Boston. He is the author of the seminal work, "Achieving Top 10 Rankings in Internet Search Engines". A contributor to the MarketPosition newsletter, Marckini is considered one of the foremost authorities on optimizing web site traffic.

Internet Marketing And Search Engine Positioning: A Do It Yourself Guide - by Chandra Sekhar
The book seems to accurately pinpoint ways to increase web traffic for a web site -In particular, the way he has explained how to create pages for search engines are pretty cool,beginning with an example and carrying it step by step.

Marketing Online For Dummies® - by Bud E. Smith, Frank Catalano
The latest in the series determined to open all aspects of modern life to the less intellectually motivated among us. Studded with icons pointing out shortcuts and insights, warnings of mistakes others have made, and technical stuff that might hurt the brain, explains such aspects as obtaining an appropriate domain name, creating a Web site, training coworkers to make a good impression, and other aspects of marketing online.

Dreamweaver 4 Bible - Joseph W. Lowery
Over 1,100 pages in length, Dreamweaver 4 Bible comes with a trial version of Dreamweaver 4, making it a one-purchase training resource for anyone looking to learn and master the product. A good chunk of the first portion of the book is devoted to providing the lay of Dreamweaver land and examining the development interface, configuration options, and effective use of the help system. Although one of Dreamweaver's strongest claims to fame is its ability to create fully functional Web sites with little or no HTML coding, the book wisely educates you on HTML basics nonetheless.

Beginning PHP4 - by Chris Lea, Wankyu Choi, Allan Kent, Ganesh Prasad, Chris Ullman
Beginning PHP4 offers an almost ideal introductory tutorial to one of today's hotter scripting languages. This book really is everything that the novice needs to start building dynamic Web sites that are powered by PHP4, but old hands at programming also will find in it valuable information.

Professional PHP4 Programming - by Jon Parise, Harish Rawat, James Moore, Deepak Thomas
Professional PHP4 will show you exactly how to create state of the art web applications that scale well, utilize databases optimally, and connect to a back-end network using a multi-tiered approach. This book also aims at teaching PHP by coding - among other things - FTP clients, e-mail clients, some advanced data structures, session management, and secure programming.

Photoshop 5.5 for Windows and Macintosh - by Elaine Weinmann, Peter Lourekas
Weinmann and Lourekas have written the guides for earlier versions of the product in the series. For readers familiar with the image- manipulation software from Adobe, they explain the features of the latest release; for those new to it, they explain everything.

JavaScript Bible, 4th Edition - by Danny Goodman, Brendan Eich
Aimed at the HTML designer with or without previous programming experience, the JavaScript Bible, Fourth Edition, brings a popular text up to date with a full tour of using JavaScript with all of today's Web browsers. Smart, very approachable, and filled with many useful tips, this book can put JavaScript development into the reach of just about anyone.

HTML For Dummies® - by Ed Tittel, Steve James, Steven N. James, Stephen Nelson James
The entire "For Dummies" series is no insult -- these are consistently some of the best introductions to their topics available. For beginners, even using an HTML editor is daunting. In clear language and with a dose of humor at every turn, the authors lead you through creating a web page, making it shine and taming some of the trickier aspects of web pages like CGI programming. The cartoons sprinkled throughout the book are marvelous.

Web Design for Dummies - by Lisa Lopuck
Reference and guide to creating high-quality Web sites, for those with little or no experience. Explains the software and other tools needed to get started. The CD-ROM offers trial software and sample graphics from the text.

Html 4 for Dummies : Quick Reference - by Deborah S. Ray, Eric J. Ray
This guide is appropriate for those who just need to know enough HTML to get around or who want a convenient, quick reference for the little things they forgot. While far short of a complete course on HTML, this reference is much more than a mere cheat sheet. The signature light-heartedness of the For Dummies series can help make you comfortable if the giant HTML tomes are too daunting.

Dynamic HTML For Dummies® - by Hyman, Michael Hyman
Dynamic HTML for Dummies explains how to take advantage of the decorative and functional HTML enhancements that Microsoft Internet Explorer can display. This book does a fine job of introducing Web developers to Microsoft's additions to the standard Web publishing language.

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Do it yourself - books We recommend the following books to help you with web design and development, search engine marketing, online marketing and other aspects of managing your business, online and offline. We have read almost every book on this list which is why we can recommend them to you. We know that they will help you achieve your goals, yet they are understandable for even the beginners. Web Site Analysis and Reporting - Robin Nobles & Kerri-Leigh Grady Web Site Analysis & Reporting provides you with a tool for business on the Internet. It covers Web site analysis in terms of navigation, design, e-commerce solutions, Web security, traffic reporting and analysis, search engine analysis, and capitalization of return traffic. This book provides you with the necessary tool for determining the effectiveness of an online business in a variety of categories, as well as offers solutions for Web site improvement. Web Site Analysis & Reporting is a must-have for anyone conducting business on the Internet! Streetwise Maximize Web Site Traffic - Robin Nobles & Susan O'Neil Streetwise Maximize Web Site Traffic offers the lessons that have been learned by the authors' own trials and tribulations with search engines, with the goal of helping readers maximize the visibility--and, ultimately, the traffic--of their Web sites Nothing But Net - Michael Campbell How one entrepreneur took a cell phone company and made it a hit record on the Internet through innovative serach engine strategies, systematizing the proces to make sales thorugh "gateway" pages put on auto-pilot. Search Engine Positioning (With CD-ROM) - by Fredrick W. Marckini Fredrick Marckini is the CEO and chief technical officer of one of the country's leading Internet consulting companies, iProspect.com, based in Boston. He is the author of the seminal work, "Achieving Top 10 Rankings in Internet Search Engines". A contributor to the MarketPosition newsletter, Marckini is considered one of the foremost authorities on optimizing web site traffic. Internet Marketing And Search Engine Positioning: A Do It Yourself Guide - by Chandra Sekhar The book seems to accurately pinpoint ways to increase web traffic for a web site -In particular, the way he has explained how to create pages for search engines are pretty cool,beginning with an example and carrying it step by step. Marketing Online For Dummies® - by Bud E. Smith, Frank Catalano The latest in the series determined to open all aspects of modern life to the less intellectually motivated among us. Studded with icons pointing out shortcuts and insights, warnings of mistakes others have made, and technical stuff that might hurt the brain, explains such aspects as obtaining an appropriate domain name, creating a Web site, training coworkers to make a good impression, and other aspects of marketing online. Dreamweaver 4 Bible - Joseph W. Lowery Over 1,100 pages in length, Dreamweaver 4 Bible comes with a trial version of Dreamweaver 4, making it a one-purchase training resource for anyone looking to learn and master the product. A good chunk of the first portion of the book is devoted to providing the lay of Dreamweaver land and examining the development interface, configuration options, and effective use of the help system. Although one of Dreamweaver's strongest claims to fame is its ability to create fully functional Web sites with little or no HTML coding, the book wisely educates you on HTML basics nonetheless. Beginning PHP4 - by Chris Lea, Wankyu Choi, Allan Kent, Ganesh Prasad, Chris Ullman Beginning PHP4 offers an almost ideal introductory tutorial to one of today's hotter scripting languages. This book really is everything that the novice needs to start building dynamic Web sites that are powered by PHP4, but old hands at programming also will find in it valuable information. Professional PHP4 Programming - by Jon Parise, Harish Rawat, James Moore, Deepak Thomas Professional PHP4 will show you exactly how to create state of the art web applications that scale well, utilize databases optimally, and connect to a back-end network using a multi-tiered approach. This book also aims at teaching PHP by coding - among other things - FTP clients, e-mail clients, some advanced data structures, session management, and secure programming. Photoshop 5.5 for Windows and Macintosh - by Elaine Weinmann, Peter Lourekas Weinmann and Lourekas have written the guides for earlier versions of the product in the series. For readers familiar with the image- manipulation software from Adobe, they explain the features of the latest release; for those new to it, they explain everything. JavaScript Bible, 4th Edition - by Danny Goodman, Brendan Eich Aimed at the HTML designer with or without previous programming experience, the JavaScript Bible, Fourth Edition, brings a popular text up to date with a full tour of using JavaScript with all of today's Web browsers. Smart, very approachable, and filled with many useful tips, this book can put JavaScript development into the reach of just about anyone. HTML For Dummies® - by Ed Tittel, Steve James, Steven N. James, Stephen Nelson James The entire "For Dummies" series is no insult -- these are consistently some of the best introductions to their topics available. For beginners, even using an HTML editor is daunting. In clear language and with a dose of humor at every turn, the authors lead you through creating a web page, making it shine and taming some of the trickier aspects of web pages like CGI programming. The cartoons sprinkled throughout the book are marvelous. Web Design for Dummies - by Lisa Lopuck Reference and guide to creating high-quality Web sites, for those with little or no experience. Explains the software and other tools needed to get started. The CD-ROM offers trial software and sample graphics from the text. Html 4 for Dummies : Quick Reference - by Deborah S. Ray, Eric J. Ray This guide is appropriate for those who just need to know enough HTML to get around or who want a convenient, quick reference for the little things they forgot. While far short of a complete course on HTML, this reference is much more than a mere cheat sheet. The signature light-heartedness of the For Dummies series can help make you comfortable if the giant HTML tomes are too daunting. Dynamic HTML For Dummies® - by Hyman, Michael Hyman Dynamic HTML for Dummies explains how to take advantage of the decorative and functional HTML enhancements that Microsoft Internet Explorer can display. This book does a fine job of introducing Web developers to Microsoft's additions to the standard Web publishing language.	Guarantees Privacy Policy Terms of Use Get targeted global traffic with SEO Copyright © 2002 Look Sharp Designs. All rights reserved.

Do it yourself - books

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