Why does Look Sharp Designs submit to so few search engines?

You may be wondering why we submit to such a limited number of search engines in our search engine marketing plan when other companies promote that they can submit your site to hundreds or even thousands of search engines and link sites.

Well, the answer is that we could offer to submit web sites to many more search engines than the few to which we do submit. We certainly know who they are and where to find them. However, we concentrate on the major search engines, because they generate over 90% of all search engine traffic. While there are hundreds (maybe thousands) of smaller, more obscure engines and link lists available on the Internet today, in terms of search engine marketing, they are not nearly as important as the major search engines.

To bring traffic to your site, you must rank well on that engine.  Considering the time involved in effectively optimizing your pages for each keyword and engine, we recommend that you go where the action is and concentrate on the larger search engines.  It does not make much sense to spend 90% of your time and money to increase your traffic another 10%.

Additionally, you need to be aware that link lists are frowned upon by the search engines. Some search engines will even ban your site from its index if you are on them. Developing a reciprocal link directory of your own that is related to the theme or topic of your web site is not frowned upon by the search engines, as long as you stay on topic.

If you are targeting an international audience, we have no problem submitting your site to various international search engines to supplement the major search engines and enhance your visibility internationally.