Simply put, Look Sharp Designs has been developing web sites since
1996, hand coding source code. So we are intimately familiar with HTML.
We've offered search engine marketing services since 2000, and all our
designers and search engine marketing specialists are certified by the
Academy of Web Specialists, the leading search engine marketing training
instution in the world. We've performed search engine marketing services
for clients in the highly competitive online gaming and online cash
advance loan industries with successful
results. We stay current with all of the latest news and developments
in the search engine marketing industry.
We've developed a comprehensive site analysis process. This process
tells us what needs to be done to your site in order to achieve good
rankings. This analysis includes
- Keyword research - this helps us determine which keywords have the
best potential to achieve high rankings and drive traffic to your
site.
- Analysis of current search engine/directory rankings - this provides
us with a snapshot of your site's search engine visibility. It also
identifies where ranking improvements can and should be made.
- Site index assessment - this will tell us how well your site has
been crawled and indexed by the various search engines.
- Link count - this identifies external sites that link to your site
and helps us determine if a reciprocal link campaign should be initiated.
- Approximate PageRank - this is primarily an indicator of how popular
Google thinks your site is. We use it, in conjuction with the Link
Count, to help determine if a full scale reciprocal link campaign
should be initiated.
- Index page analysis - we fully analyze your index (home) page to
identify changes that will help achieve better rankings. Your index
page is the single most important page, for many reasons, on your
site. This includes content.
- Internal page review - this will identify pages that can serve as
additional entry pages, with proper optimization, to your site from
the search engines.
We manually submit sites to all search directories (Yahoo!, LookSmart,
Open Directory Project) and to all of the major search engines that
still accept free submissions: Fast/All the Web, Hotbot, Lycos, WhatUSeek,
Google, and AltaVista. We rarely use automated submissions to submit
to other search engines, even though we have the capability to do so.
If you require submission to search engines other than the major ones,
we may elect to perform automated submissions.
To supplement our search engine marketing service, we have developed
a stable of complimentary services: reciprocal link campaign and management,
monthly ranking reports, monthly traffic reports and analysis, keyword
bid management (pay-per-click management), monthly search engine marketing
maintenance, and other services. We also developing a new monthly report
that will correlate rankings and traffic, and perhaps even conversions
and sales. Each of our additional services is complimentary to our core
service: search engine marketing. Even our web design service compliments
our search engine marketing service because sites we create are designed
to be as search engine friendly as possible.
We've been involved in the search engine marketing industry since 2000,
so we have the experience you need. It also shows that we have been
able to adjust, adapt and succeed as the industry changes. This comes
from paying attention to industry trends, keeping up with changes made
by the search engines, reading and acting upon industry news, developments
and innovations, and the development and testing of new search engine
marketing techniques, services and products.
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