Frequently Asked Questions - Why Do We Ask Clients for Content?

Whether you realize it or not, you connect with visitors through the content on your site. You connect with the search engines with the content on your site too. Without content, your site is invisible to the search engines. Search engines are unable or unwilling to index content imbedded in graphics and Flash movies. If that is all that is on your site, then you're invisible. Sure, the search engines can add your site to their indexes, but you'll be mired at the bottom of the search results because there is no content for them to analyze and rank.

We can and often do develop, write and optimize content for our clients. However, we often ask the client for content, simply because you understand the nature of your business and customer better than we do. Way better. Often, you can write content that will connect with your visitors in a way that the content we develop cannot. That's why we often ask the client to supply us with content. We'll then optimize it, adding keywords in the appropriate places and numbers, so that it has the potential to achieve high rankings> However, we're extremely careful not to dilute the marketing message, feel and emotion of the content when we optimize it. We want the content to rank well AND convert visitors.

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