Articles about search engine marketing and web design

Bill Gentry has written several articles about search engine marketing for various publications and web sites, including the Academy of Web Specialists' free online monthly newsletter. With Mr. Gentry's permission, they are linked below for your information and enjoyment. We'll add new articles occasionally as we obtain the publishing rights.

• Building Traffic and Link Popularity with Alternative Traffic Building Strategies - Building traffic for your site can mean more than high PageRank. Use our alternative traffic building strategies to get more traffic and increase sales.
• Content Acquisition Tips - Getting site content from clients can be a tough task. Here are a few suggestions to get you and your client started.
• Evaluating External Links - Link popularity is not the only reason to link to other sites. Building value and traffic for your site can mean more than high PageRank.
• What is Search Engine Marketing - Written especially for those who know nothing about search engine marketing.
• Why is search engine marketing important? A statistical look at why search engine marketing is important for online success.
• The Search Engine Marketing Process - A step-by-step look at what is involved in a search engine marketing campaign.
• SEO: KISS It - You may not need to try every little trick in the book for good search engine rankings.
• Keyword Bidding - The advantages and disadvantages of bidding on keywords in the pay-for-placement search engines.