Hopefully, we can answer your other online marketing questions with
answers to these frequently asked questions. If not please fill out
our contact form to ask your question, and
we will do our best to answer your question. If you have questions about
web design, please review our web design
FAQ. If you have questions about search engine marketing, take a
look at this FAQ for additional questions and
answers.
What is keyword bidding?
Keyword bidding is the process of bidding on keywords for specific rankings
in pay-for-placement search engines. The more you bid per click, the
higher your site will rank in the pay-for-placement search engine you
have selected. The more popular pay-for-performance search engines are
Overture, FindWhat, Kanoodle, Ah-Ha, Sprinks, 7Search and Bay9. Espotting
is the major pay-for-performance search engine in Europe. Check out
our article, Pay-For-Performance
Engines, for more detailed information about keyword bidding.
How does your keyword bid management service
work?
Basically, we assist you with keyword selection and research per click
costs for each engine. You have final approval on which keywords you
want to bid, the ranking you want, the maximum cost per click for each
keyword and the overall budget for each pay-for-performance engine you
select. Then, we will write targeted titles and descriptions for each
keyword and engine and set up an account in each selected pay-for-performance
search engine. Once everything is set up, we check all your bids daily
to ensure that you stay in the ranking you want (up to you cost per
click maximum) for each keyword and eliminate any bid gaps that may
develop. For additional information and pricing, see our keyword
bid management service page.
What are bid gaps?
Bid gaps are gaps in the cost per click between you and the next lowest
bid. For example, you instructed us to ensure that you stay in 3rd for
a particular keyword without exceeding a $2.00 cost per click maximum.
Currently, you are bidding $1.32 for that ranking and keyword. The 4th
ranking's cost per click is currently $1.28. In this example, there
is a bid gap of $0.04. We would reduce your bid to $1.29 allowing you
to pay $0.03 less per click for the same #3 ranking. Bid gaps arise
when the competition below you lowers its bid to eliminate its bid gap,
the competition runs out of funds or discontinues the pay-per-click
campaign.
What pay-for-placement search engines does
Look Sharp Designs support?
We currently support Overture (US and UK), FindWhat, Kanoodle, Ah-Ha,
Sprinks, 7Search and Bay9.
How much does your keyword bid management
service cost?
The base cost for our keyword bid management service starts at $250
per month for up to 10 keywords per pay-for-placement search engine.
We will also add in any set up fees required by the pay-for-placement
search engines, and you will have to determine your total monthly budget.
If you think that this is expensive, consider that our normal consultation
fee is $75 per hour. If we spend only 15 minutes managing your keyword
bids every day for a full month (30 days), our consultation fee alone
for the month is over $500.
What is reciprocal linking?
Reciprocal linking is giving a link on your site to another site in
exchange for a link to your site on their site.
How can reciprocal linking help me?
Reciprocal linking can help you in primarily two ways. First, you can
get direct traffic from other sites to yours. Second, some search engines
consider link popularity, or reciprocal links, in their ranking algorithms.
By acquiring links on web sites, you can possibly boost your rankings
in search engines that take link popularity under consideration for
ranking purposes.
How does your reciprocal link directory
program work?
Initially, we will set up a link directory with 50 to 100 links to other
sites that are similar in topic to yours in various categories. These
can be either horizontal, i.e. sites offering the same services and
products as yours, or vertical, i.e. sites offering services and products
that compliment your services and products. We will then build the link
directory so that it integrates into your site perfectly, including
graphics, colors and page structure. Once the link directory is completed
and live on your domain, we then will send out e-mails requesting a
reciprocal link to all sites that qualify (not all sites will qualify).
Any webmasters that adds your site to their links page will be elevated
to link partner status, which will give them added visibility in your
link directory. This is an incentive to get webmasters to add your link.
Approximately, two weeks later, we will send out a second e-mail to
request a reciprocal link to all those webmasters who did not respond
to the first e-mail. For pricing, additional information and monthly
link directory management services, see our reciprocal
linking service page.
How much does your reciprocal link directory
program cost?
The initial service is $250. We also offer a monthly maintenance and
managment for you link directory for $250 per month. For all the details,
see our reciprocal link directory
management service page.
